The lamest recall in the history of the world …

When we think of recalls, we tend to think of real dangerous products. another_china_recall.jpg 

Things with poor designs, lead paint, or such. I’ve been meaning to mention this particular recall for some time, but haven’t gotten around to it until now … the “recall” on the Bumbo Baby Seat.

The recall itself seems pretty lame, really … you can request a warning label to stick on the seat itself. My question is: If you’re smart enough to send for the label and read it, why aren’t you smart enough to figure out how to use a Bumbo safely?

I realize that the pictures show babies sitting on tables, counters, etc.. But any parent with a Bumbo should realize right away that putting a baby in a precarious position is … what’s the word? … stupid.  I have a brother-in-law who did put his son in a Bumbo as a table centerpiece for a while. Note that this is not on the edge of the table, and the child was surrounded by adults capable of responding in case anything did go wrong.

My own little Eagle spends some time in her own Bumbo (which is actually the one my brother-in-law had used):

eagle-in-the-bumbo.jpg

I certainly sympathize with the parents whose children were injured … but I have to look at this and think that they’re looking to blame someone else for their incompetence. Like anything else, it can be okay as long as the baby is being watched appropriately and you’re close enough to respond.

The Bumbo itself is not unsafe. What’s unsafe is parents who don’t think.

I agree with Consumer Reports that this recall is sort of a joke … but for a different reason. Maybe, ultimately, what we need to do is attach warning labels to babies, reading, “Watch at all times.”

6 Responses to “The lamest recall in the history of the world …”

  1. in2thefray Says:

    Maybe, ultimately, what we need to do is attach warning labels to babies, reading, “Watch at all times.”

    Very true.

  2. TRM Says:

    The cheese grate slide is classic… we could call it the “liberal whoopie machine”

  3. wickle Says:

    I’m glad you like the slide … a friend of mine e-mailed that one to me as the punchline of a mock warning about another China recall.

  4. TRM Says:

    Classic…

  5. Donald Says:

    Wickle,
    My name is Donald Pillai, International Marketing Executive for Bumbo International in South Africa.

    I’m dropping these few lines to let you that the The Owner and Inventor of Bumbo products (Mr. Johan Buitendach) is very impressed with your blog about The lamest recall in the history of the world.
    I’m sure you’ve seen all the comments from the people who thought this a joke.
    Mr. Buitendach is inviting you for a tour of our factory in South Africa, all expenses paid as he would like to meet with you personally. Have you been to South Africa?
    I do not normally have much time to go into bloggs etc and would appreciate if you wrote me directly at my e-mail address.

    Looking forward to hear from you……..

    It’s More Than Just A Bumbo………

    It’s About Your Baby being a part of the Action wherever you are.

    Bumbo is for today’s active families seeking a fun, fit and healthy lifestyle. Bumbo in an entertaining and engaging product that responds to increasing demands by busy parents for raising healthy and fit babies in a positive environment.

    Families are spending more quality time together than ever before. Today’s parents realize the need to make every second count, to find ways to share positive moments with their baby and make lasting memories.

    There is also a strong movement toward family togetherness, peace, joy and happiness.

    There has never been anything like it.. until now!
    Laying The Foundation FOR You!

    And as I shoot this message in your brain, you will know Information on further New Fun and Quality products will be on its way to you very soon.

    And here they are:

    Remember while you’re visualizing you’re always in control ……

    1) Bumbo Toilet Trainer – World’s only Toilet Trainer contoured according to Babies bottom

    Here’s even more proof

    2) Bumbo Crawl Ball – Mental Development, Physical Development – Gets babies crawling

    And here is the most important factor

    3) Bumbo Play Tray – Easily fits on to Bumbo Seat to keep baby occupied and amused while in the seat.

    Can you put yourself in this picture?

    4) Bumbo Water-sport Plaything – Inflatable Fun Boat that works with your swimming pool pipe.

    Plus, there is something else I’d like to send you

    5) Bumbo High Chair – Unique High Chair, works only with Bumbo Baby Seat. Fits into the same box as the baby seat.

    It’s About Your Baby being a part of the Action wherever you are.

    By Instinct and Inclination we are enemies of the ordinary. We love what we do and we do it with passion!

    Want A Developmental advantage For Your Baby?

    The Bumbo Baby Seat Allows Your Child To Sit Up Earlier……Gaining A New Perspective On Life!

    Really think about it……. Normally babies are left to recline in a swing, bouncer, car seat, or infant seat. While this may seem relaxing to adults, it gets old for babies. Babies have a need to explore their environment which is hard to do while leaning back.

    You are ready to discover the beginning of a new and exciting and amazing way of life for mothers all over the world.

    Amazingly you will start to see The Bumbo Baby Sitter allowing your child to sit up properly so that they can see new things and interact with their surroundings at a new level. The Bumbo Seat will give your child a jumpstart on learning!

    Jump To: http://www.bumbobabysitter.com

    Worried about your child getting a flat head from too many hours in the baby carrier? Does your baby want to sit up, but hasn’t developed that skill yet?

    Feel the importance of the Bumbo Baby Seat! This revolutionary infant seat assists your baby to instantly sit up for feedings, play time, or just one – on – one time with you.

    It is a fact that The Bumbo Baby Sitter helps your baby sit up from as early as 8 weeks old! (As long as baby can hold his / her head up without assistance.)

    The successful Bumbo Baby Seat’s ergonomic design assists in correct spinal development of infants. You perhaps already know this but the seat is at a lower level than the leg openings, providing correct support for the lumber area of the vertebral column, and decreased stress on the spine. Along with the front support, the angle also keeps baby from sliding forward.

    Focus here: http://www.bumbobabysitter.com

    Of course you may have heard The Bumbo is made from soft low - density foam, making it lightweight and portable. It contains NO LATEX, only non – toxic, Environmentally friendly polyurethane.

    The outer layer makes the Bumbo Baby Seat works great for baby’s first feeding seat – more comfortable than a typical high chair (and takes up less room, too.)

    See for yourself it’s also very portable, so you can move it wherever you go ( you can take it as a booster seat, too. )

    Ha! Ha! Baby can now play while you cook dinner ( and still keep you in sight. )

    Just think about it………. The Bumbo Seat gives young toddlers their very own chair that is light enough to pick up and move around by themselves.

    Did you know?……….

    Occupational and physical therapists have discovered that the Bumbo Baby Seat is perfect for special needs babies and children who suffer from Torticollus,Cerebral Palsy, Down Syndrome, and Gastro Esophageal Reflux.

    You be the Judge: http://www.bumbobabysitter.com

    In a moment you will see, the interest in what is happening around him or her is a very important factor in the development of the baby’s brain. It is of value to note that, because of the size of the human brain, babies have to be born before the brain is fully developed. Parents and caregivers can contribute considerably to how well their baby’s brain develops. Intelligence is directly related to the amount of stimulation a baby gets. It has been found that babies that don’t get this early stimulation are permanently disadvantaged. Babies learn more in the first year of life than we learn for the rest of our lives.

    Each time you think about it you will realize Bumbo is aligned with the needs of millions of mothers all over the world……..is the extra set of hands mothers and caregivers have always been looking for.

    Finally, a Baby Seat like no other at a great price! You’ll love all of the great features it has. Order yours today!

    If you’re looking for the world’s first and only Baby Seat, Baby Chair, Baby Sitter with durability, that is soft, comfortable, lightweight and portable, order the

    Bumbo Baby Sitter today.

    There’s never been a better deal……. You don’t want to miss it!

    Go for it : http://www.bumbobabysitter.com

    STOP AND READ THIS!

    As soon as baby can hold her head up, she can sit up, thanks to this revolutionary infant seat! Soft and very comfortable, it lets baby be part of the action …wherever you are. The moulded sides support her back and torso, while the passive restraint keeps her safely in place. Beware of cheap imitations — they’re not nearly as stable or sturdy. (There’s only one Bumbo, and this is it!) Made of cushy, non-skid, non-toxic foam. Supports 9-22 lbs. Parents rave about this product — see our Customer Reviews on http://www.bumbo.co.za

    It’s pretty obvious that the Bumbo is here to stay. It’s not just a passing fad; rather it has become a necessity of our modern society of Parents and Caregivers.

    Did you know?

    The sitting position in babies is very important

    to attain for formal speech development

    (as well as feedings, playing etc).

    Likewise, the Bumbo Baby Sitter is known as one of the hottest Baby Products available.

    But what IS the Bumbo Baby Sitter?

    Life is precious, exciting, exhilarating and above all valuable.

    I’m not talking about houses, hotels, or even office buildings…

    I’m talking about caring for your precious baby who is not yet able to sit up on its own.

    For many years people have struggled to give an infant child reasonable lumbar support whilst feeding. Listen to this! Even in traditional play environments, children at certain ages would not be able to be seated upright and have a decent view of the world.

    Notwithstanding the above, this would always result in the constant need for the child to be held upright, thus restricting the ability to interact properly with the infant

    Feel the sensations of the Bumbo as the world’s 1st high quality product that offers a unique concept for mothers, trusted by Paediatricians, Physical Therapists, Orthopaedic Faculties, and is probably the only seat in the world with the most awards.

    Visit http://www.bumbobabysitter.com

    You might be thinking… but my baby is not yet ready to sit upright yet!

    As you study this material your mind will help you concentrate and visualize how Bumbo will enhance the lives of mothers and caregivers all over the world. Sure that’s important too, but it’s not all that the Bumbo can do for your baby

    Perhaps you’ve bought into gimmicks, tactics, and other gadgets that promise the moon. One “product” says one thing, while another tells an entirely different story.

    Look! The Bumbo is not affected by seasonal or environmental changes. It is so versatile it can be used indoors or outdoors in a variety of locations, on the beach, in the park, next to the swimming pool, TV rooms and lounges etc, in fact anywhere on any ground level surface at anytime. The product assists mothers and other caregivers in nurturing a special bond between them and the child as it promotes interaction with the child through the eye-level feeding. How good does this make you feel?
    Bumbo is aligned with the needs of millions of mothers all over the world. Bumbo is endorsed by Paediatrics and Orthopaedic faculties and is used in children’s homes, hospitals, day care centres, nurseries, crèches and the likes, and turned out to be an award winning best selling baby seat worldwide.
    Remember the feeling; The Bumbo instils a sense of pride and joy in the infant who is able to demonstrate confidence at an early age. The Bumbo can be described as the extra set of hands mothers have always been looking for ”

    The big question is: WHY?

    A new baby is the beginning of all things like wonder, hope, and a dream of possibilities

    After carefully analyzing the problems that mothers and caregivers experienced since the days of Adam and Eve, Bumbo realised that babies all over the world have the urge to always want to sit upright on their own.

    Something interesting is going to happen as you realize that Bumbo is available now in more than more 50 countries worldwide……..and the number grows each day. It is a fact that the UK has sold already more than 200,000 this year… USA more than 500,000 units thus far. ……..One client selling more than 50,000 units per month……….and this is only the beginning.

    Just imagine, there is no comparable product like the Bumbo anywhere in the world.
    Feel again what it is like to see babies who cannot yet sit up on their own, now being able to be seated unassisted in an upright sitting position. With any other baby chair, the baby has got to be able to sit on it’s own before you can seat the baby.

    In a moment you will see, the interest in what is happening around him or her is a very important factor in the development of the baby’s brain. It is of value to note that, because of the size of the human brain, babies have to be born before the brain is fully developed. Parents and caregivers can contribute considerably to how well their baby’s brain develops. Intelligence is directly related to the amount of stimulation a baby gets. . It has been found that babies that don’t get this early stimulation are permanently intellectually disadvantaged.

    Stop! Babies learn more in the first year of life than we learn for the rest of our lives.
    Each time you think about it you will realize Bumbo is aligned with the needs of millions of mothers all over the world.. …is the extra set of hands mothers and caregivers have always been looking for.

    You know how precious and tiny a newborn is, all wrapped up in blankets and showered with love and warmth. You know how carefully mother protects it.

    “…Bumbo never fails, I’m blown away…”

    BUMBO AWARDS

    o Exporter of the Year 2006 Finalist South Africa.

    o Design Innovation Winner 2006 Chamber of Commerce & Industry

    o Stevie International Awards “Most Innovative Company” Finalist 2006 USA

    o Business Awards 2006 Macro Enterprise Finalist SA

    o Parents a choisi France – security, innovative and practicality 2005.

    o Top 10 Coolest Products 2005 – Chicago Sun Times

    o National Parenting Seal of Approval 2005 USA

    o Africa SMME Awards 2005 Winner Manufacturing Category SA

    o Top Brand 2005 Korea

    o GNCCI Chamber of Commerce Business Awards 2005 South Africa

    o TTT Toy Tips Tested Mark of Excellence USA 2004

    o Excellence in Innovation and Sustainability Awards 2004 SA

    o Recognising Brilliant Ideas- Financial Mail 2004

    o Finalist in the Africa SMME Business Awards 2004

    o iParenting Media Awards 2003 in the USA

    o Best New Product 2003 Awards UK

    o Best Product 2003 Netherlands

    o iParenting Hot Awards 2003 in the USA

    o Runner up in “Most Innovative Product 2003” Awards UK

    o Dti Business Excellence Awards 2003

    o A Winner of Design Institute Industrial Design Award 2002

    o A Winner of Design Institute Engineering Award 2002

    o Winner “Chairman’s Award for Excellence” 2002

    o Runner up in DTI “Business Excellence Awards”

    “A simple but profound Idea… ”

    BUMBO ACCREDITATIONS

    o TÜV Certification

    o Bureau Veritas Tested ( Tested according to US Consumer Safety Regulations)

    o Tested by STR (Specialised Technology Resources) UK (according to British & European Standards)

    o Tested according to Russian Federation Standards Authority

    o French Standards Authority ( FSA) Approval

    o Compliant with Australian Safety Standards (ACCC)

    o CE Mark of Approval

    o Responsible Care

    “Amazing stuff. Seriously amazing stuff!”

    BUMBO OTHER

    o GNCCI Chamber of Commerce Platinum Corporate Member South Africa

    o Pretoria accredited Member USA

    o JPMA accredited Member USA

    o SANEC Member ( South African Netherlands Chamber of Commerce)

    o Member Johannesburg Chamber of Commerce

    o State of Illinois – Approved as a Medical Device

    o Missisippi State : Department of Health – provides Bumbo for use by therapist.

    o Design for Export Advantage –Design Institute Award 2005

    http://www.designinstitute.co.za/events/ExportForm2005Prog.htm

    o International Media Forum Delegate

    “… the beginning of an

    incredible adventure”

    BUMBO IS SUBJECT TO THE FOLLOWING PATENT APPLICATIONS AND GRANTED PATENTS

    o AUSTRALIA – Granted Patent Application No. 367/99

    o BRAZIL – Patent Application Number 9917276-3

    o BRITISH – Patent Application Number 1176893

    o CANADA – Patent Application Number 2372064

    o CHILE – Patent Application Number 198525

    o CHINA – Granted Patent Application Number 99816616.2

    o EUROPEAN – Granted Patent Application 1176893

    o GERMANY – Granted Patent Application 69903861.8

    o JAPAN – Patent Application Number 2000-614856

    o MEXICO – Patent Application Number PA/A/2001/011312

    o SOUTH AFRICA – Granted Patent Application Number 97/0115

    o UNITED KINGDOM – Granted Patent Application 1176893

    o UNITED STATES OF AMERICA – Granted Patent Application Number 6626487

    Applications

    - Suggested Age (3 months to 14 months)
    - Use on any level Surface
    - Lightweight Portable
    - Durable (easy maintenance)
    - Soft &Comfortable

    Benefits

    - Hands free baby care
    - Family Bonding
    - Eye level Feeding
    - Maximum Mother and Child Interaction
    - Conforms to European BS & EN standards

    …AND keep this in mind

    All the facts and criteria concerning the evaluation of the Bumbo are very clear.

    ü * Innovation

    ü * Cost/value relationship

    ü * Performance

    ü * Safety and ergonomics

    ü * Environmental impact

    ü * Ease of maintenance

    ü * Quality of materials used, manufacture and assembly

    ü * Appearance and tactile aspects

    ü * Marketing aspects

    ü * Trade potential

    Bumbo was judged on its merit as a product for use in domestic and recreational environments.

    Emphasis was placed on the expressive value of the product, such as form in relation to function, ergonomics, graphic elements, colour and texture. For these reasons the Bumbo was declared a winner in the Industrial Design Category.

    The Bumbo was also declared a winner in the Engineering Design category. Products intended for use in general industry, medicine, agriculture, transportation or communication. The primary function of the product serves as the predominant criterion.

    The judging panel of the SABS Design Institute consisted of five Professors, Doctors, Experts in technology and innovations, among other specialists and Intellectual Property authorities.

    Products deemed excellent by the above panel are endorsed with The Chairman’s Award for excellence.

    This Award was bestowed upon The Bumbo Baby Sitter.

    So, as much as we are, and have always been confident of the potential of this dynamic Bumbo product, it is now plain to see that as a marketer’s dream, success is ensured for all those involved in the Bumbo.

    The fact that a simple practical demonstration did have some impact on the judges, this was not really necessary. Bear in mind all these tests are carried out with one thing on mind and that is CHILD SAFETY.

    The TUV Rheinland’s Test marks document consistent quality and safety of products. The inspections cover specifically product related quality assurance procedures according to test standards.

    Bumbo (Pty) Ltd was runner up the DTI “Business Excellence Awards” 2002

    You and I are aware of the use of the Bumbo but there are a countless numbers of expectant mothers and parents all over the world who do not even know of this product.

    It is vitally important and very imperative that Advertising and Marketing such as you are capable of, and practical demonstrations where possible, are carried out on a consistent basis to create more awareness.

    I trust that the above explanations would assist you in the understanding of the product and remain available at all times should you have any queries or require any further information.

    Something interesting is going to happen when I follow up with you in a few days time.

    I send you good thoughts, lots of love, energy and joy!

    Have a Great Day

    Respectfully,

    Donald

    Donald Pillai

    International Marketing Executive Bumbo International

    Bumbo International

    Tel: +27 12 541 0179

    Fax: +27 12 541 5023

    Mobile: +27 82 796 2871

    212 Hardy Muller Street

    Rosslyn, 0200

    Pretoria, South Africa

    http://www.bumbobabysitter.com

  6. jack Says:

    To stay aware of the recall maze, try http://www.totalrecallinfo.com for FREE.

    Take care.

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